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Tag: public relations

A bee on a yellow flower

Beware the Buzzy Press Release

A bee on a yellow flower

In the world of corporate communications, press releases play a pivotal role in disseminating news. However, a recent study shows that companies are also using press releases strategically in an effort to shape public perception. The study...

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Working with Big Oil is Bad PR for Edelman

Activism to fight climate change most often gets associated with corporations that make – or take – things, such as energy companies and auto manufacturers. In reality, companies that contribute most directly to pollution rely on a latticew...

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